Let’s be honest. If someone told you fifteen years ago that email newsletters would remain one of the best ways to market your business in 2025, you’d probably roll your eyes. Social media is always in the headlines. Short videos go viral. Even podcasts are stealing the spotlight. But in the background, newsletters, those humble, friendly messages landing in our inboxes, have continued to deliver amazing results for businesses and startups across the globe.
Why? Because newsletters feel personal without being invasive. They let you build real relationships with your customers. You can share useful tips, special deals, stories, behind-the-scenes peeks, and even ask for direct feedback, all right where people check every single day: their email.
But here’s the thing: The right platform to create the newsletters can make or break your email marketing journey. You need a tool that is easy to use, affordable, and packed with powerful features (but not so many that you get lost). And your search for such tools ends here: this blog is here to save you hours of research, trial, and error to find the best newsletter platform.
Get comfy, because you’re about to discover 20 of the absolute best newsletter platforms, each with its own strengths and perks. Whether you’re a solopreneur, a side-hustler, a budding SaaS company, or a classic shop with big digital dreams, you’ll find your perfect match below.
But first, let’s dive in and see what exactly newsletters are!
Read More 👉 20 High-Converting Email Newsletter Examples You Need to See
What is a Newsletter?
A newsletter is a regular email that businesses send to their audience to share updates, stories, offers, or helpful tips. It’s like having a friendly conversation with your customers, right in their inbox.
For small businesses and startups, newsletters are one of the easiest and most affordable ways to build relationships with the audience. You don’t need a big budget to create newsletters; just good content and consistency are enough. You can use newsletters to announce new products, share blog posts, give exclusive discounts, or simply remind people why they love your brand.
Instead of sounding salesy, a good newsletter feels like a quick, friendly update, something that your readers actually look forward to opening.
Now that you know what a newsletter is, let’s explore the best 20 platforms to create an amazing newsletter that every small business should know.
Know More in Detail 📌 What Is a Newsletter? Definition, Benefits & How to Create One
Top 20 Newsletter Platforms Every Small Business Should Know
Here are the top 20 newsletter tools that can help your small business or startup connect with customers and grow your audience effortlessly.
#1. Elink.io
Let’s kick off with one of the smartest tools out there — Elink.io. Elink is a powerful yet unbelievably simple-to-use newsletter creation platform built to save time while keeping your emails beautiful and engaging.
Well, elink.io is the smartest content curation platform that helps you build professional, visually engaging newsletters, web pages, and social media content in just minutes. The platform is specially made for entrepreneurs, marketers, educators, and teams who want to share content that looks polished without needing design or coding experience.
Basically, elink.io can turn any collection of web links: blog posts, videos, articles, or product pages into stunning, shareable content. You can customize layouts, add your own branding, and publish your creations as newsletters, website embeds, or web pages. It also comes packed with AI and automation tools to make your workflow effortless.
In short, elink.io makes content creation simple, visual, and powerful, helping small businesses and startups save time while still looking like pros.
📌 Key Features of elink.io
✔️ Professional Newsletter Builder: Quickly design visually stunning newsletters by simply adding web links. No design skills are required, and every newsletter looks polished on any device.
✔️ Pre-designed Templates: You can select from a wide range of modern templates and layouts, and personalize them with your brand logo, colors, and fonts. These customised templates ensure that your newsletters always reflect your brand identity.
✔️ Easy Sharing Options: Export and share your newsletters through Mailchimp, Gmail, or any HTML-compatible email service. You can also embed them on websites or share via direct links for maximum reach.
✔️ RSS Feed Automation: Automatically pull fresh content from your website, blog, or favorite sources and keep your web pages updated all the time effortlessly.
✔️ Integrations with third-party apps: Connect elink.io with popular tools like Slack, Google Workspace, Mailchimp, Gmail, and Zapier so that you can send your curated content directly to your audiences without dealing with multiple tools.
✔️ Advanced Embedding Options: Easily embed your newsletters or curated content directly into websites, blogs, landing pages, or internal portals.
💸Pricing: Free Plan & Paid Plans Starting at ~$12/month
🚀 Build eye-catching newsletters effortlessly with Elink.io — start creating yours for free today!
#2. Mailchimp
If you’ve ever looked up anything about email marketing, you’ve probably come across Mailchimp. Mailchimp makes sending newsletters and email campaigns feel simple, even for people just starting. One reason businesses keep coming back to Mailchimp is how easy it is to use. The drag-and-drop design tools save you time, and their automation takes care of sending and scheduling without any fuss. Even better, Mailchimp connects smoothly with other tools like Shopify, Canva, and Google Analytics—so your marketing feels organized and all in one place.
Mailchimp is especially great when you’re just starting, but it can also grow with you thanks to its powerful but approachable features. Everything from building your emails to tracking how well they perform feels effortless with Mailchimp.
📌 Key Features
- Drag-and-Drop Editor: Build beautiful emails with just a few clicks and zero tech headaches—you won’t need to know code.
- Ready-Made Templates: Dozens of templates for everything from product launches to holiday specials, so your emails always look great.
- Automated Workflows: Set up welcome messages for new signups, reminders for abandoned carts, and schedule newsletters ahead of time.
- Built-In Analytics: See how many people open, click, and share your emails. Get real insights to improve your campaigns.
- Integrations Galore: Works with e-commerce, social media, and thousands of other tools.
💸Pricing: Free Plan & Paid Plans Starting at ~$13/month
#3. Constant Contact
Constant Contact has long been a familiar name in email marketing—and for good reason. If you run a small business and want a platform that’s simple and backed by real customer support, this one fits the bill. It’s easy to get started, the design tools are straightforward, and the templates feel modern without being complicated.
What people appreciate most about Constant Contact is how hands-on their support team is. You can set up your first email campaign quickly, and if you hit a bump, someone’s actually available to help over the phone—a rare treat these days.
📌 Key Features
- Simple Campaign Builder: Intuitive drag-and-drop design for quick email creation.
- Templates for Every Niche: Over 100 customizable options to match your brand style.
- Social Posting Tools: Share your messages both by email and on social channels from one dashboard.
- Real-Time Tracking: Open rates, click tracking, and easy-to-read performance reports.
- Event & Survey Tools: Run real-world and online events, collect responses, and even handle RSVPs.
💸Pricing: Free Plan & Paid Plans Starting at ~$12/month
Also read 📌 How to Create Visually Stunning Newsletters: Essential Design Tips
#4. Brevo (formerly Sendinblue)
Brevo has quickly gone from the “new kid on the block” to one of the most trusted names for small businesses wanting more than just an email tool. It’s designed for connection—helping you build stronger relationships through email, SMS, and even WhatsApp. Brevo feels fresh, modern, and intuitive, with a sleek dashboard that keeps things simple while packing in serious features.
It’s especially great if you want to manage all your customer communication in one place without juggling multiple apps.
📌 Key Features
- The email editor lets you drag and drop, plus every template works well on phones.
- SMS and WhatsApp integration lets you meet customers on their favorite platforms, not just in their inbox.
- Real-time analytics show you what’s happening with your campaigns, so you can track clicks and opens as they happen.
- Automation tools help you set up custom journeys based on what your customers actually do, making follow-ups a breeze.
💸Pricing: Free Plan & Paid Plans Starting at ~$9/month
#5. MailerLite
MailerLite feels like a breath of fresh air for anyone frustrated with complicated email tools for creating a newsletter. Its calming, clutter-free design makes it a breeze to use, even if you’re sending your first campaign. Yet behind that simple surface lies a strong set of features that experienced marketers will find impressive.
It’s a favorite newsletter platform among startups, independent creators, and small business owners because it offers the best of both worlds—easy for beginners, but powerful enough to scale your email game as you grow.
📌 Key Features
- Intuitive drag-and-drop editor to build stunning emails without a designer
- Automation flows for welcome series, win-back campaigns, and custom journeys
- Easy-to-create landing pages to grow your email list
- A/B testing so you can find out what really works with your readers
- 24/7 support to help when you need it
💸Pricing: Free Plan & Paid Plans Starting at ~$10/month
#6. ConvertKit (now Kit)
ConvertKit, now rebranded as Kit, is built with one clear focus: helping creators, bloggers, and digital entrepreneurs connect genuinely with their audience through email marketing. This isn’t your typical email marketing tool. It’s made for people who write, teach, or share ideas—and want every email to feel personal and purposeful.
Each feature in Kit is thoughtfully designed. You can build automated email flows that nurture subscribers naturally, sell digital products or memberships straight from your dashboard, and manage your entire content workflow without the clutter of multiple platforms. The interface stays clean, distraction-free, and easy to navigate, keeping your attention on what really matters—creating and communicating.
📌 Key Features
- Visual automations make it simple to map out your subscribers’ journeys.
- Sell digital downloads, courses, or even memberships with Kit Commerce.
- Tag and segment your audience so each message fits the right people.
- A clean and minimal workspace means less clutter and more focus on writing.
- Top-notch deliverability ensures your emails land in inboxes—not in spam.
💸Pricing: Free Plan & Paid Plans Starting at ~$29/month
💡 Pro Tip: Use Elink.io to curate your top blog posts or product links and share them as a stunning newsletter in minutes!
#7. Beehiiv
Beehiiv is made by newsletter creators who understand exactly what writers and growing businesses need. It’s built to help you grow fast, earn from your content, and deeply understand your readers—all without feeling overwhelmed. Everything about Beehiiv feels fresh and purposeful: the design is clean, the analytics are detailed, and the tools for growth actually work. Whether you’re running a personal newsletter or a full media brand, Beehiiv helps you stay creative while handling the technical side for you.
📌 Key Features
- Easy referral programs and audience analytics to help you grow fast
- Monetization options that support sponsors and membership models so you can earn steadily
- Smart segmentation for sending ultra-targeted emails that speak directly to your groups
- Drag-and-drop editor that lets you build visually stunning emails without fuss
- AI-powered tips and optimization suggestions to boost your engagement and open rates
💸Pricing: Free Plan & Paid Plans Starting at ~$49/month
#8. AWeber
AWeber has been around for more than twenty years, and that kind of staying power says a lot. It’s trusted by small business owners, solo creators, and marketers who want something reliable and easy to work with. Building professional emails feels simple here—the Smart Designer and AI writing assistant handle the design and wording, leaving you free to focus on what you actually want to say.
What’s always made AWeber stand out is its consistency. Your emails reach people where they’re meant to—right in their inbox, not the spam folder. And if you ever hit a snag, their support team’s real humans are quick to step in, not just chatbots or lengthy forms.
📌 Key Features
- Smart Designer instantly creates branded email templates using your website.
- Auto Newsletters can pull in your latest blog posts or content and send them out automatically.
- The AI Writing Assistant suggests catchy subject lines and helps you polish your content.
- 24/7 support with real humans (yes, even by phone).
- Landing pages and sign-up forms help you easily grow your audience.
💸Pricing: Free Plan & Paid Plans Starting at ~$14.99/month
#9. GetResponse
GetResponse isn’t just an email platform—it’s a full marketing ecosystem designed for businesses that want to do it all in one place. From email campaigns to webinars, landing pages, and sales funnels, GetResponse lets you handle everything without juggling multiple tools.
One of its best features is the visual workflow builder, which makes creating advanced automations simple, even if you’ve never done it before. Plus, its e-commerce integrations and analytics tools help you design marketing journeys that actually convert visitors into customers.
📌 Key Features
- All-in-one toolbox: email, SMS, sales funnels, landing pages, plus webinar hosting.
- Visual workflow builder to create detailed customer journeys based on behavior.
- High deliverability so your emails land in inboxes, not spam folders.
- E-commerce integrations let you promote and sell products directly within the platform.
- Advanced reporting tracks every click, open, and sale—and automates the right follow-ups.
💸Pricing: Free Plan & Paid Plans Starting at ~$19/month
#10. Moosend
Moosend is a great choice for startups and small teams who want powerful email automation. The platform keeps things clean and straightforward, helping you build email campaigns that look polished and perform well. Its drag‑and‑drop editor is truly intuitive—you can design emails quickly and still have them look professional.
Underneath that simplicity, Moosend packs more punch than you’d expect. From advanced automation flows to detailed analytics, it’s built to save time while improving your results. The platform also includes features like dynamic content, real‑time personalization, and AI tools that rival what you’d find in much pricier software.
📌 Key Features
- Drag-and-Drop Builder: Professional emails with no tech fuss.
- Advanced Automation: Trigger messages based on any subscriber action.
- Personalized Recommendations: Show the right content to the right person.
- AI Content Writer: Get help drafting copy.
- Pre-made Templates: Use attractive, high-converting layouts.
💸Pricing: Free Plan & Paid Plans Starting at ~$9/month
#11. Flodesk
Flodesk is the go‑to email platform for businesses and creatives who care about design as much as content. From writing your newsletters to hitting send, every part of the process feels smooth and visually pleasing. The platform has built its reputation on simplicity and aesthetics—no design background needed, yet your emails come out looking like they were made by a pro.
What makes Flodesk stand out is how effortless it is to create emails that feel on‑brand and beautiful. The sleek drag‑and‑drop builder, fully customizable templates, and flat‑rate pricing let you focus on creativity instead of worrying about technical details or growing costs.
📌 Key Features
- Gorgeous Templates: Visually striking, designer-made layouts.
- Unlimited Everything: Send as many emails as you want, to as many people.
- Workflow Automation: Set up sequences with ease, visually.
- E-commerce Friendly: Integrates beautifully with Shopify and Stripe.
- Conversion Tracking: See what drives sales inside your emails.
💸Pricing: Free Plan & Paid Plans Starting at ~$38/month
Bonus Read 📌 How to Build a Monthly Email Marketing Calendar that Works
#12. Campaign Monitor
Campaign Monitor is a go-to platform for brands wanting their newsletters to look sharp and professional. It’s built for people who want beautiful email templates and a simple way to get started—even if design isn’t your thing. The platform makes it easy to create campaigns that look great on any device, so your messages always shine.
One of its strong points is brand consistency—Campaign Monitor helps you segment your audience smartly so that every subscriber gets messages that truly feel personal and on-brand.
📌 Key Features
- Dozens of polished email templates for high-impact looks, all easily customizable
- Visual journey designer lets you map customer journeys and automations visually
- It has customer segmentation tools to send just the right message to each group
- Detects your email for broken or old links before sending
- Live analytics dashboards to see exactly how your campaigns perform in real time
💸Pricing: Free Plan & Paid Plans Starting at ~$12/month
#13. Mailmodo
Mailmodo takes email newsletters to the next level by turning them into interactive experiences. Instead of static designs, you can send AMP-powered emails that let people fill out forms, take surveys, or even make purchases—without ever leaving their inbox. That means higher engagement, stronger conversion rates, and a more enjoyable experience for your readers.
With Mailmodo’s drag-and-drop builder, anyone can design interactive emails without coding. If you’re running events, you can easily add RSVP forms or offer quick registrations directly in the message—no extra clicks needed. Beginners appreciate how simple it is to get started, while advanced marketers get all the automation tools they need to build powerful workflows.
📌 Key Features
- Interactive Emails: Polls, quizzes, and event registrations right from the email.
- Drag-and-Drop: Build without coding.
- Event Registration: Run RSVP campaigns and grow community engagement.
- No-Code Editor: Set up automations and follow-ups lightning fast.
- High Deliverability: Keeps your emails out of spam.
💸Pricing: Free Plan & Paid Plans Starting at ~$46/month
#14. Drip
Drip is made for e-commerce brands that want to send smarter, data-backed email newsletters. It offers advanced automation combined with deep customer insights, giving you control over every interaction with your subscribers. What makes Drip stand out is its focus on revenue analytics—you don’t just get clicks and opens, but real sales data, so you know exactly how your campaigns impact your business.
📌 Key Features
- E-commerce integrations: Plug right into Shopify, WooCommerce, Magento, and more, syncing customer and order data for precise campaigns.
- Audience segmentation: Personalize down to the individual, sending tailored offers based on each user’s actions and shopping habits.
- Rich automation: Build triggers, branching rules, and custom workflows with a simple visual editor—no coding needed.
- Revenue analytics: Track real sales and conversions in your dashboard to see the real business impact of every campaign.
- Customizable templates: Modern designs that you can tweak to perfectly match your brand, or import your own HTML for full control.
💸Pricing: Free Plan & Paid Plans Starting at ~$39/month
Fact ✨
#15. Ghost
Ghost is more than just an email or newsletter tool—it’s a full publishing platform built for creators, writers, and online publishers who want everything in one clean dashboard. You can write blog posts, send newsletters, and even offer paid memberships all under one roof. Its writing experience feels smooth and distraction-free, helping you focus entirely on your content.
📌 Key Features
- Run a blog and send newsletters from one place
- Earn income with paid subscriptions and premium content
- Intuitive, fuss-free editing so you can focus on what you want to say
- Find out what resonates—see real-time audience insights
- Connect with Stripe for payments, plus other popular services
💸Pricing: Free Plan & Paid Plans Starting at ~$13/month
#16. CampaignHQ
CampaignHQ was made with small business owners in mind. If you want tools that actually make email marketing feel easy and natural—without spending a fortune—this platform’s worth a look. Here, creating email newsletters feels simple, and you can even chat with customers directly through WhatsApp, just like you would with friends.
The built-in AI feature is like having a creative helper on your team. It suggests catchy subject lines and email messages, making it easier to get started when words aren’t coming. Setting up automations is straightforward: just pick your rules and let your campaigns run themselves, giving you more space to focus on your actual work, not your inbox.
📌 Key Features
- AI-assisted email writing that helps craft subject lines and content quickly
- WhatsApp integration so you can connect with customers on their favorite chat app
- Unlimited automation workflows—set it and forget it, knowing it’ll keep working for you
- User-friendly interface designed with beginners in mind
- Detailed, easy-to-understand reports to track your campaign success
💸Pricing: Free Plan & Paid Plans Starting at ~$7/month
#17. ActiveCampaign
ActiveCampaign is where email marketing gets really sophisticated, bringing deep automation and powerful personalization right to your fingertips. It’s designed for businesses and marketers who want complete control over their customers’ journey—from that very first email to tracking how they interact with your website. You can shape every message based on what your contacts do, when they do it, and who they are, making each email feel truly one-to-one.
What’s more, with built-in CRM features and advanced automation workflows, ActiveCampaign connects your marketing and sales efforts seamlessly in one place.
📌 Key Features
- Advanced automation guides each person on their unique journey
- Deep personalization uses customer data for messages that actually matter
- CRM integration keeps your relationships organized
- Site tracking sends the right email at the right time
- Split testing helps you find what works, so your results keep getting better
💸Pricing: Free Plan & Paid Plans Starting at ~$29/month
#18. HubSpot
HubSpot is a household name in marketing, and for good reason—it combines CRM power with intuitive email tools built for every business size. The free plan alone gives startups a strong starting point to craft engaging newsletters and personalized email campaigns. Every part of HubSpot feels interconnected: your emails, contacts, and data flow together effortlessly. Its automation features help you stay consistent, while detailed analytics give you full visibility into what’s working.
📌 Key Features
- Drag-and-drop email builder saves time and makes any campaign look good
- CRM integration means you always have the right customer info at your fingertips
- Automation flows help your emails adapt to what each person does
- Real-time reporting tells you what’s landing right now
- Deep analytics of the data for easy campaign optimization
💸Pricing: Free Plan & Paid Plans Starting at ~$20/month
#19. Sender
Sender is all about simplicity and solid performance. It’s created for people who want to send effective email newsletters without dealing with complicated setups or high costs. The interface is clean and intuitive, so you can start designing and launching campaigns in minutes. Despite being affordable, it offers reliable deliverability, automation, and segmentation features that help you connect with the right audience. Sender is an excellent fit for small businesses and creators who value speed, ease, and results in every email they send.
📌 Key Features
- Drag-and-drop editor lets you build good-looking emails in no time
- Automations for common tasks like welcomes, birthdays, and follow-ups
- Basic but effective segmentation to target groups properly
- High deliverability ensures your emails land in inboxes—not spam
- Easy-to-create signup forms and pop-ups grow your audience naturally
💸Pricing: Free Plan & Paid Plans Starting at ~$8/month
Read This 👉 5 Marketing Activities That Will Enhance Business Performance!
#20. EmailOctopus
EmailOctopus keeps things wonderfully simple—it focuses on sending clean, effective emails that just work. This platform cuts out the clutter while keeping all the basics that make newsletters successful. Its templates are easy to tweak, the automation is straightforward, and the cost stays low even as your list grows. If your emRail marketing goals are clear and you prefer an uncomplicated tool that gets the job done beautifully, EmailOctopus is a strong choice. It’s especially helpful for freelancers, small businesses, and anyone starting their email journey.
📌 Key Features
- Drag-and-drop editor makes designing beautiful emails simple
- Automation to set up welcome sequences and follow-ups without hassle
- Segmentation helps you send targeted emails to smaller groups
- High deliverability for confident inbox placement
- Customizable subscription forms to grow your list easily
💸Pricing: Free Plan & Paid Plans Starting at ~$8/month
Wrapping Up!
That’s a wrap! Twenty platforms, each with its own unique strengths, vibe, and level of support for businesses just starting or looking to grow fast. Don’t let decision fatigue get in your way. If you try a few free trials, you’ll quickly find what feels natural for your team and your audience. The most important step is simply getting started.
🎁 Bonus: If you want a tool that makes creating and sharing content effortless, elink.io is definitely worth checking out. It lets you build beautiful newsletters, web pages, and social content all in one place, without the usual tech headache.
Remember, at the end of the day, the best platform is the one you (and your customers) will actually use and enjoy. Happy newsletter building!
FAQs
Q1. What is the best platform to start a newsletter?
Elink.io is one of the best tools to start your newsletter journey. It’s beginner-friendly, visually appealing, and built for speed—letting you create professional newsletters in minutes. Its drag‑and‑drop features make it perfect for anyone, even without tech skills.
Q2. Which email newsletter platforms are most affordable for startups?
If you’re running a startup, tools like Elink.io, Sender, and Moosend give you great value for money. They include automation, templates, and analytics at low prices—ideal for small budgets that still want professional emails.
Q3. Can newsletter platforms help increase email marketing ROI for small businesses?
Yes—platforms like Elink.io, GetResponse, and ActiveCampaign can help you boost ROI by automating campaigns, segmenting subscribers, and tracking conversions. These tools ensure your emails reach the right audience and drive consistent engagement.
Q4. How to curate content effectively using newsletter platforms?
Start by gathering your best articles, product links, or media and organizing them around clear topics. Elink.io makes this easy—it lets you curate and design email newsletters quickly by pulling in web links, visuals, and text directly from your browser.
Q5. Do any newsletter platforms offer built-in content curation tools?
Yes. Elink.io is one of the few platforms that truly focuses on content curation. It allows you to save, organize, and transform web content into stunning email newsletters—all inside one platform. It’s ideal for creators, marketers, and brands that publish regularly.
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