What is Video Curation & How To Curate a List of Videos

So, you open Instagram and there are videos. Scroll through X (formerly Twitter)—more videos. Even your favorite recipe site now starts with a 60-second cooking clip before the actual instructions.

We’re living in a world where video isn’t just content—it’s how we learn, laugh, shop, and stay in the loop. But creating your own video content all the time? That’s not always realistic.

If you’ve ever thought, ‘I don’t have the time or tools to keep cranking out videos,’ then video curation can be the solution you need. Instead of constantly creating from scratch, you become the person who finds, organizes, and shares the best stuff out there—and your audience will love you for it.

Curious how video curation works and why everyone’s talking about it? Stick with me.

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What Is Video Curation & Why It Matters

Video curation is all about collecting and sharing great video content that already exists out in the wild. It could be an explainer video, a product review, a tutorial, or even something funny that speaks to your audience.

Your job? Find it, organize it, and present it in a way that makes sense and feels fresh.

Think of it like putting together a mixtape—except instead of music, you’re curating content that educates, inspires, or entertains.

Here’s why video curation is a total win:

Producing videos regularly takes time, tools, and energy—not always easy to spare.
People remember 80% of what they watch, but only 20% of what they read.
Nearly 50% of internet users look for video content about a product before making a purchase.
Marketers who use video grow revenue 49% faster than those who don’t.

So if you’re short on time but still want to stay visible, helpful, and ahead of the curve, curated video content is the way to go.

🚀 Running out of time to create videos? Let elink.io help you curate and showcase the best content your audience will love.

What Does “Curated Video” Mean?

Now that we know why video curation is worth your time, let’s unpack what it actually means.

Curated video means sharing great videos that already exist instead of creating new ones yourself. It’s about picking content that your audience will find helpful, interesting, or fun, and bringing it all together in one place.

Think of it like building a playlist, but for helpful, funny, or insightful videos. It could be a YouTube tutorial, a product review, a short Instagram reel, or even a hilarious clip that ties into your topic. You add your own take or a quick intro, and suddenly, it’s not just content—it’s your content.

And the best part? You save hours of production time and still present something that your audience will love. It is effective, pertinent, and exceedingly entertaining.

How to Curate Videos with elink (Step-by-Step)

Want to share your favorite videos without the hassle of coding or building a website from scratch? That’s whereelink.io, the smartest content curation platform, comes in. It’s one of the smartest content curation tools that lets you collect videos, customize layouts, use an RSS feed reader, and publish them instantly in just a few clicks. Whether you’re creating a resource page, a newsletter, or a quick weekly roundup, elink makes it simple and professional.

Here’s how you can curate videos with elink:

Choose a Layout
Start by picking from 50+ beautiful, mobile-ready templates. Each one is fully responsive and designed to fit different vibes, whether you want something clean and professional or bold and creative. No coding needed.
Add Your Videos
Paste the URLs of your favorite videos from YouTube, Vimeo, TikTok, or any platform. Elink automatically pulls thumbnail, title, and description, and you are not afraid of formatting.
Use the RSS Feed Reader
Want to keep your video collection fresh automatically? With elink’s built-in RSS Reader, you can pull in the latest content from your favorite YouTube channels or video sites. It saves you time by keeping your collections updated without manual work.
Give Your Page a Title
Make your collection stand out with a catchy title and an optional short intro. Think along the lines of “Marketing Hacks in 5 Minutes” or “Weekly Music Picks.” This sets the stage and adds your personal touch.
Customize the Look
Personalize everything, including colors, fonts, header image, and layouts, to match your brand or mood. Even without a design background, you can easily make it look polished and professional.
Hit Publish & Share
Once you’re happy with it, publish your curated video collection. Share it as a standalone webpage, send it out as an email newsletter, or embed it into your blog. The best part is that you can edit and update it anytime.

💡 Remember: Keep it short! A simple way to send videos in email marketing is using a 3–5 second teaser GIF.

Wrapping Up

Video content is not disappearing, and frankly, the majority of us are a bit addicted. New videos every now and then? That’s not always realistic. And that is where the video curation comes in. It is clever, effective and, frankly, rather entertaining.

No matter what you are sharing, tutorials, product demos, industry knowledge, or simply the positive vibes with the use of entertaining clips, you can stay visible without being drained by the process of producing the content. And even tools such as elink.io do not require any complex software or hours of editing. You can just collect some great links, add your creative touch to them, and you’re good to go.

All you need to do is go out there and gather some great links, add your creative input on them, and you are all set. So in case you happened to be in a content rut, this is your wake-up call. Begin curating, begin sharing, and prepare to serve your audience with something that they will look forward to.

Happy curating! 🎥✨

FAQ

1. What are the benefits of curating video content?
Curating video content saves you time, keeps your audience engaged, and helps you stay consistent without having to produce new videos from scratch. It’s also a great way to show thought leadership by sharing the best, most relevant content in your niche.

2. What tools can I use for video curation?
One of the easiest and most user-friendly tools is elink.io. It lets you collect video links, organize them beautifully, and share your curated collection as a webpage, email newsletter, or embed. Other tools include Pocket, Wakelet, and even simple spreadsheets if you’re just starting out.

3. What is the difference between curated and original video content?
Original video content is what you create yourself — whether it’s filmed, edited, and branded by you. Curated video content is sourced from others. You’re essentially acting like a content DJ, selecting the best videos and sharing them in a way that’s useful to your audience.

4. Where can I use curated video content?
You can use curated videos in newsletters, blogs, resource pages, social media posts, presentations, or even internal training hubs. It works anywhere your audience needs value, inspiration, or a quick how-to.

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