If you have an online presence, odds are, you’re on the Instagram bandwagon at this point – and for good reason.
Instagram is an awesome marketing tool for any business, and it’s a great way to showcase your products and get people talking about your brand – without breaking a sweat.
On top of that, more than 300 million people use Instagram every day.
But is “being on Instagram” enough?
The answer is, no.
You’ve artistic posts and awesome captions on your Instagram account, but that doesn’t mean that they have to stay there.
Why not get some added benefits from the time & energy you’re putting into creating your Instagram posts?
Why not take your Instagram content somewhere beyond the Instagram app?
If you’re already using Instagram as a platform to promote your business, why not embed your feed to your website?
The content is already there, it doesn’t cost a penny and dramatically increases the content’s reach.
In this post, we’ll show you one solid way to embed your Instagram feed to your website.
But, before that, we want to tell you the benefits of doing it.(Yes, there’s more to embedding Instagram feeds than just beautifying the aesthetics of your website!)
Why You Should Embed an Instagram Feed to Your Website?
1. Drives Engagement on Instagram
If you’ve got a business account on Instagram, you know how difficult it is to grow organically because you’re competing with millions and millions of accounts.
Even if you’ve thousands of followers on Instagram, there are always many more potential followers that are visiting your website every day.
When you embed an Instagram feed on your website, people who’re on Instagram(obviously) can engage with it from your website.
When your visitors are browsing through your website, they get a glimpse into your creative side, and they may be prompted to follow your brand on IG (if they aren’t already!).
They might leave a comment on your posts, they might share your post, and bring more and more users to it.
That means, you get additional exposure, likes, comments, and follows without any extra effort!
…and the more the engagement on your posts, the more people will see them on their feeds! (Instagram’s Algorithm)
2. Boosts Engagement on Website
Without a doubt, Instagram feeds increase the time spent on your website.
We’re very well aware that images and videos convey stories far more strongly than written text.
If you embed your Instagram feed to your website, the stream of fresh and automatically updated pictures and videos will keep your website fresh.
Your latest marketing campaigns will be instantly visible on your website, and you won’t have to go through the pain of updating the content.
…and the more relevant and up-to-date the content on your website is, the longer your visitors will stay hooked!
3. More Dwell Time, Conversions & Sales
Fresh, relevant, and timely content – these are critical ingredients in the recipe of sales & conversion.
When you update your feed regularly, you can continuously demonstrate how your company is relevant, innovative, and up to date with trends.
When you invite people to your “other home”, you can establish trust with them. You can keep engagement levels high, develop long-lasting customer relationships, drive sales, and increases conversions.
Well…embedding an Instagram feed to your website isn’t a “rule”, but this little tweak can make a huge difference.
It’s especially worth it when you’ll realize just how effortless it is to embed a feed using elink.io.
Elink.io – What Is That?
Elink is the fastest and most efficient way to create beautiful content, drive traffic, share resources and engage your audience.
Using elink.io, you can embed content on your website, create newsletters, and publish webpages without breaking a sweat.
All you need to do is collect links around any product or topic and elink will convert those link collections into visual content that you can publish any way you want!
Unlike most of the other content curation tools, elink.io lets you collaborate with your team in real-time. You can work with your team for bundling, creating, sharing, and embedding content.
The best part? Elink offers a great automation tool that does the heavy lifting for you and saves you tons of valuable time by automating content creation for your website and newsletters. You can choose sources and add filters to make your content more relevant and effective.
Now, let’s get down to business.
How do you embed an Instagram feed to your website using Elink?
For that, you need to download:
Elink’s Chrome or Firefox Extension
You must be wondering, “How can I embed my Instagram feed using just an extension?”
That’s because this extension is one of the most robust tools out there.
Be it your Instagram posts or any other link, Elink’s chrome and firefox extension make it easy for you to save content from all around the internet.
But, this extension is not just a bookmark manager. It is much, much more than that.
This extension is also the fastest way to embed anything on a website.
This is what you came for, right? So, let’s roll!
Embed an Instagram Feed to Your Website In 8 Easy Steps
1. Once you’ve downloaded elink’s extension, login to your Instagram account on your browser. Now, all you’ve to do is open the post that you want to show up on your website and click on the blue elink icon in your bookmark bar. (You can also right-click and choose ‘save this page’.)
2. After you click on the blue elink, you’ll get the option of choosing an image that best represents your content. Most probably, you’ll choose the one that you’ve added in your Instagram post, but having other options isn’t always a bad thing, is it?
3. Now that you’ve chosen the image that you want to use, click on ‘add to post’. (You can also click on the pencil icon to edit the title & description of the post.)
4. Once you click on add to post, a popup will appear. You can either select an existing post or create a new one. After that, click on the “+’ icon to add the link of your Instagram photo to the post you’ve just created.
Repeat these steps for all your Instagram posts that you want to show up on your website. You don’t have to repeat the fourth step though. Once you’ve created a post on elink, just click on the “+’ icon and your Instagram photo links will be added!
5. The fun part begins now! Go to elink.io. Click on ‘posts‘ and open the post where you’ve added all the links to your Instagram photos.
6. When you do that, you’ll be greeted with so many customization options! You can customize all aspects of your design including the header image, title, theme color, layout, etc.
Your main job though is to choose the layout. For that, click on the ‘Layouts‘ tab. Scroll and choose a layout you want your Instagram feed to appear in. Your content on the right-hand side will instantly change.
You’ll probably get overwhelmed with all the awesome layouts that are available and it might get a little difficult to choose the best one. Don’t worry, because you can switch between layout even after publishing and embedding your feed on your website! (Thank us later!)
7. Once you’re satisfied and happy with the design, all you need to do now is publish it. Click the ‘Publish‘ button that’s on the far right corner of your screen. You’ll see a popup in which you can customize your website URL. When you’ve customized the URL, hit publish again. Easy peasy!
Embedding the code from elink on a website
The perfect place to embed the code depends on the website or the platform you’re using.
Just log in to your website, go to the editing section of the page where you want to embed your Instagram feed, paste the copied embed code from elink, and then hit publish!
Important: Once you’ve embedded your Instagram feed into your website, you can keep updating it in real-time! All you’ve to do is add links to your new Instagram posts using the extension. That’s it! You can also go to elink’s dashboard to change the layout, customize it, edit text, and a lot more!
We told you elink is super easy to use, didn’t we?
Everyone’s on Instagram these days and the platform has powerfully shot itself out of space.
A picture speaks a thousand words.
But, when it comes to Instagram, it speaks 1 billion words.
Because Instagram’s 1000 million monthly users aren’t just speaking through their pictures, they’re doing marketing and gaining customers as well.
These numbers talk for themselves.
Yes, your Instagram feed helps you stand out from the crowd, but embedding it on your website brings the game to a whole new level.
Your website is the place where people come and get to know who you’re.
It is your responsibility to engage them, entertain them with your content, provide them with as much new content as possible, and turn them into customers.
If you want to make your website more credible, visually appealing, and boost your brand’s growth – embedding your Instagram feed to it is the path that you need to take!
…and using elink’s chrome extension, you can do this within seconds!
All set to embed your Instagram feed to your website? Let us know how it goes by tweeting us @elink_io!