How to Create an E-commerce Newsletter that Converts (with Examples)

In the world of e-commerce, getting people to visit your website is one thing. Getting them to actually buy something? That’s a whole different game.

That is where e-commerce newsletters come in. They are not ordinary emails but mini marketing machines that might be used to get people back to your store, to draw attention to your best products, and even to increase sales. As the e-commerce world is expanding at a rapid pace, an excellent newsletter may become your secret weapon.

There are two things that the best ecommerce newsletters do best: they remind you about what is happening in the industry, and they give you new ideas as to how you can make your email marketing strategy work. You can use an ecommerce newsletter to stand out in the inbox, whether you have a Shopify store, are selling digital goods, or expanding a niche brand.

Now pick up your coffee, sit back, and prepare to learn how you can make a standout ecommerce newsletter that your audience will want to open and read. Let’s roll into the good stuff!

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10 E-commerce Newsletters You Should Check Out

Your inbox deserves more than dull updates and endless shipping notifications. Here we’ve shared ecommerce newsletters that are packed with actionable tips, expert insights, and clever marketing strategies — all delivered in a fun, easy-to-read format that keeps you coming back for more. Let’s get started!

#1. E-commerce Magazine

Imagine getting expert-backed ecommerce advice from over 50 pros. That’s Ecommerce Magazine for you. The newsletters of the E-commerce magazine are full of inspiring stories, digital trends, and big-picture strategies to help you level up your e-commerce skills and grow your online business.

E-commerce magazine is designed for founders, marketers, and online store owners who want to grow smarter and faster in the digital space. The newsletter’s actual goal is to break down complex ecommerce concepts into simple, actionable insights that you can actually use in your day-to-day business decisions. Whether you’re running a small shop or scaling a full-fledged brand, it helps you stay ahead of industry changes without feeling overwhelmed.

#2. Retail Brew

Retail Brew is like your smart, funny friend who always knows the latest scoop in ecommerce. Their newsletter breaks down news and trends into quick five-minute reads that actually make you smile – witty, sharp, and never boring content. You’ll definitely look forward to opening the newsletters of Retail Brew.

It’s built for busy retail and ecommerce professionals who want to stay informed without slogging through long industry reports and dense market analyses. The purpose behind the newsletters of Retail Brew is to make industry news simple, fun, and actually useful so that you can drop smart insights in meetings or brainstorming sessions.

🚀 Ready to level up your e-commerce emails? Use elink.io to craft beautiful newsletters that grab attention and drive sales

#3. Shopify Newsletter

Shopify’s newsletter gives you helpful how-tos, founder stories, and growth hacks. They spotlight real sellers, so it feels less like corporate talk and more like “Hey, here’s what’s working.” Whether you’re just starting or scaling up, Shopify is a great way to stay inspired.

The newsletters are perfect for e-commerce entrepreneurs, small business owners, and anyone building on the Shopify platform. The goal is to guide you through every stage of running a store—from setting up your site to scaling your sales—using proven tips and relatable success stories.

#4. E-commerce Newsletter

Looking for deeper, strategy-focused insights on e-commerce growth, consumer behavior, and market trends? The E-commerce Newsletter by Hendrik Laubscher takes a more analytical approach, offering smart commentary, curated blog roundups, and hard-to-find e-commerce trends. It’s perfect if you like your insights with a side of strategy and want to see the bigger picture behind market shifts.

The newsletters are geared toward professionals who want a deeper, more strategic view of the e-commerce landscape. The purpose is to keep decision-makers and marketers ahead of the curve with curated insights that help shape smarter long-term strategies.

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#5. FitForCommerce (Now OSF Digital)

The newsletter from ecommerce consultancy FitForCommerce (owned by OSF Digital) delivers sharp, research-driven insights on everything from digital retail trends and ecommerce strategies to omnichannel operations and customer experience. It blends reports, whitepapers, and event highlights into practical, easy-to-digest content—never dry or lecture-like.

The newsletters are designed for E-commerce executives, strategists, and retail leaders. It helps you turn data into action, sharpen digital operations, and make smarter business decisions with confidence.

#6. Digital Commerce 360

Digital Commerce 360 delivers market trends, consumer behavior reports, retail strategies, and expert analysis on e-commerce performance and industry developments so you’re never out of the loop. If you want to sound like the smartest person in your team’s strategy or performance review meetings, start here.

It’s built for data-driven marketers, ecommerce analysts, and retail professionals who need solid numbers to support their strategies. The purpose is to keep you updated on industry shifts, emerging technologies, and changing customer expectations so you can plan with confidence.

#7. E-commerce Insider

The twice-a-month newsletter of E-commerce Insider is a treasure trove of fresh tips, market shifts, and cutting-edge studies on e-commerce trends, consumer behavior, and digital strategies — often published in the newsletter before they appear on major industry sites or reports.

Created for forward-thinking ecommerce founders and strategists, its purpose is to give you a competitive edge by revealing what’s coming next before the rest of the market catches on.

#8. eCommerce Bytes

Keeping online sellers informed since the ’90s, eCommerce Bytes delivers essential updates on marketplace policies, platform changes, and community developments. Whether it’s eBay, Amazon, or other major marketplaces, the newsletter helps you stay ahead of rules, fees, and system updates that could affect your business.

It’s designed for marketplace sellers, resellers, and small ecommerce shop owners who need timely, actionable information. The goal of eCommerce Bytes is to help you navigate platform changes, avoid unexpected fees, policy shifts, or technical issues, and manage your online business more efficiently.

#9. Practical Ecommerce

True to its name, Practical Ecommerce delivers actionable tips that help you get things done. From SEO and site optimization to content strategy and conversion improvements, it’s like having an e-commerce coach in your inbox guiding you step by step.

It’s designed for hands-on store owners, marketers, and ecommerce teams who want to improve their online stores quickly and effectively. The purpose is to simplify complex tasks, break down e-commerce strategies into practical steps, and provide tips you can implement immediately to boost your site’s performance.

#10. eMarketer

If you love digging into numbers—like sales trends, customer behavior, and marketing performance—but want them explained in a simple, easy-to-understand way, this newsletter is for you.

eMarketer sends charts, research briefs, and digestible takeaways on ecommerce trends, consumer behavior, marketing performance, and digital shopping patterns. It’s like having your own market analyst without the consulting fee.

eMarketer is aimed at marketers, brand strategists, and e-commerce planners who make decisions based on data. The purpose is to give you clear, credible insights on sales trends, audience behavior, campaign effectiveness, and market developments to guide smarter campaigns and long-term strategies.

You’ve got the inspiration, so now let’s talk creation of e-commerce newsletters. Because wouldn’t it be great if you could design your own newsletter that’s just as smart, stylish, and scroll-worthy?

elink.io: Your New Best Friend for Creating an Ecommerce Newsletter

Now that you’ve seen what the best ecommerce newsletter looks like, you might be thinking: “Hey, I want to create one too!” Well, say hello to elink.io, the smartest content curation platform and your all-in-one newsletter design tool that makes creating stunning ecommerce newsletters ridiculously easy (and kind of fun, too).

Why elink.io is Perfect for E-commerce Email Marketing? No matter if you are working as a solopreneur or you manage a full-fledged online shop, elink.io can provide all the tools to create newsletters that get clicks.

Here’s why elink.io stands out:

✅ Super Simple Interface
No tech headaches here. The dashboard of elink.io is clean, beginner-friendly, super easy to use , but still powerful enough for pros.

✅ Smart Search & Organization
Need to find last week’s product update newsletter? Or a template you loved? The smart search makes it easy to locate everything in seconds.

✅ Rich Media Integrations
Add videos, product images, GIFs, cloud files—whatever helps your ecommerce newsletter pop. It’s drag, drop, done.

✅ Beautiful Templates (50+!)
From minimal to bold, elink offers tons of pre-designed ecommerce newsletter templates so you don’t have to worry about layout or design rules.

✅ Brand Consistency
Keep everything on-brand with customizable headers, footers, fonts, colors, and even add your social icons with just a few clicks.

✅ Built-in RSS Reader
You can plug in your favorite ecommerce blogs or product feeds and turn them into a ready-to-send newsletter in minutes.

✅ Automation Magic
This is the real game-changer. Just pick your sources, set up filters, and let elink automatically build newsletters for you. Yup, on autopilot.

Now, let’s see how you can actually create an e-commerce newsletter with elink.io.

Bonus 🚀 How Elink Can Make Your Newsletter Awesome!

How to Create an Ecommerce Newsletter on elink.io (Step-by-Step!)

Building an e-commerce newsletter sounds like a big job, but elink.io makes it feel like a walk in the park. Whether you’re promoting products, sharing blog updates, or announcing a sale, you can do it all without needing any fancy design skills.

Let’s break it down into seven simple steps:

Step 1: Choose a Template

The first step is to select a newsletter template that matches your aesthetic. With elink, there are more than 50 beautiful, ready-to-go, responsive layouts. Whether you want something sleek and minimal or bold and creative, there’s something for everyone.
The best part? You don’t need a design degree to make it look amazing. Just click, choose, and customize.

Check out our Templates!

Step 2: Add Your Links

Now it’s time to drop in your content. Add links to your blog posts, product pages, YouTube videos, articles, or anything else you want to include in your newsletter. elink automatically generates a clean visual preview with a title, thumbnail, and short blurb.
Got something to say? You can rewrite the title or description and even swap the image for something that better fits your brand.

Step 3: Personalize Your Header

This is where you grab attention. Write a fun or engaging headline, add a welcome message, and throw in your logo or a banner image. You can even create your own header directly in the system with the Canva integration of elink.
Add bullet points, social icons, buttons, or a bold call-to-action. First impressions count, so let your header shine.

Step 4: Add a Footer

Don’t forget to close things out in style. Use the footer to present your brand, make links to your site or social media or add some contact or legal information if it is necessary.
Customize it with dividers, icons, or a simple thank-you message to make things feel more personal and thoughtful.

Step 5: Choose Your Layout

Want a product-focused grid or a clean, scrollable article format? With just one click, you can transform your content into a new layout. elink has a variety of options that suit different kinds of newsletters, whether it’s image-heavy, text-based, or a mix of both.
No dragging or resizing. Just pick the one you like and run with it.

Step 6: Customize the Design

Now it’s time to bring in your brand flavor. Choose your brand colors, fonts, and button styles to match your site or campaign. You can also tweak padding, spacing, and even add a search bar if your newsletter has a lot of content.
Want to go bold or keep it minimal? elink lets you style it your way.

Step 7: Hit Publish and Share

All set? Click the “Publish” button, and your newsletter is ready to go. Customize the URL, choose how you want to share it (Mailchimp, Gmail, Zapier, and more), and send it out.
You can also embed it on your website, post it on social media, or send it as a standalone webpage. You’ve got plenty of sharing options.

Want to make your e-commerce newsletters truly irresistible? Stick around for pro tips on boosting clicks and engagement.

Tips to Make Your E-commerce Newsletter Stand Out

So, you’ve built your ecommerce newsletter — but how do you make sure that people actually read it and not just let it rot in their inbox? That’s where the magic of great content and clever strategy comes in. Let’s talk about what makes a newsletter irresistible.

🎯 1. Personalize Like a Pro

People love emails that feel like they were written just for them. Use your email platform to include the subscriber’s name, recommend products based on browsing history, or highlight local deals based on location.
It is a minor feature that can drastically increase your open and click-through rates.

📊 According to Campaign Monitor, personalized emails deliver 6× higher open rates compared to non-personalized ones — showing just how powerful personalization can be.

✨ 2. Use Eye-Catching Visuals

Don’t send a wall of text. Intermix product pictures, GIFs, icons, banners, or even memes (but tastefully). Your newsletter is easier to digest and read through once it is visual.
The more visually engaging newsletter it is, the longer people will stick around.

📝 3. Keep the Copy Short and Sweet

No one has time to read a novel in his or her inbox. Make your messages short, precise, and to the point. Work with short paragraphs, catchy headers, and bullet points.
Make it easy for your reader to scan and get the gist in under 30 seconds.

🔥 4. Include a Strong CTA

Whether it’s “Shop Now,” “Read More,” or “Grab This Deal,” every newsletter should guide your reader to take some kind of action. Don’t just inform, give them a reason to click.
Make sure to put your CTA buttons in a location that is easy to locate and ensure that what you offer there is worth it.

📊 According to studies, emails with a single, clear call-to-action can boost clicks by up to 371% and sales by 161%.

📅 5. Be Consistent

Set a schedule like weekly, bi-weekly, or monthly and stick to it. Consistency builds trust and keeps your brand top of mind.
Plus, if your content is solid, people will start looking forward to seeing your name pop up in their inbox.

🧪 6. Test and Tweak

Try A/B testing different subject lines, CTAs, or layouts to see what your audience responds to best.
Analyze open rates, clicks, and unsubscribes. Then use that data to fine-tune your future newsletters and keep getting better.

Wrapping Up

When done right, an e-commerce newsletter isn’t just another marketing tool. It’s your VIP channel to engage, convert, and grow your community.

A handpicked list of the best ecommerce newsletters out there and a step-by-step guide to creating your own show-stopping version. Whether you’re a startup testing the waters or a growing brand looking to connect more personally with your audience, ecommerce newsletters are your backstage pass to building trust, driving traffic, and making those sales roll in.

And the best part? You don’t need to be a designer, copywriter, or tech wizard to pull it off. With tools like elink.io, creating gorgeous, personalized, and high-converting newsletters is as easy as dragging and dropping a few links and hitting publish.

So go ahead, get inspired, start curating, and share content that makes people excited to click that open button. Your next big ecommerce win might just be sitting in someone’s inbox.

Happy creating, happy clicking, and hey… don’t forget to have fun with it!

FAQ’s

1. What tools are best for creating e-commerce newsletters?
If you’re looking for something that’s beginner-friendly yet powerful, elink.io is a great choice. It lets you design beautiful newsletters in minutes with templates, automation, and collaboration features. Other popular tools include Mailchimp, Klaviyo, and ConvertKit, depending on how advanced you want your campaigns to be.

2. How can I improve e-commerce newsletter conversions?
Start by personalizing your emails. Use catchy subject lines, provide product recommendations based on the browsing history, and ensure that your content is clear and engaging. Another tip is to ensure there is a robust call to action and to test alternative designs to find out what your audience will love. Your friend here is the A/B testing.

3. What’s the average open rate for e-commerce newsletters?
The average open rate for e-commerce email marketing tends to hover around 15% to 25%, depending on your industry and how engaged your audience is. If you’re seeing lower numbers, try tweaking your subject lines, send times, or segmentation.

4. What are some examples of great e-commerce newsletters?
A few of the best ecommerce newsletters out there include Retail Brew, Shopify’s Retail Blog, Digital Commerce 360, and eCommerce Magazine. These provide industry insights, trends, and smart tips. Of course, your own newsletter can be just as awesome with the right design and content strategy — especially when built with tools like elink.

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