35+ Email Marketing Best Practices You Need To Know Now

Ever heard people say email marketing is so easy? Just write a message, send it, and wait for the magic to bring lots of conversions. But in the real world, people spend long hours crafting the perfect email. But still, no results? No opens. No clicks. No sales. Isn’t it frustrating? And you’re always left asking yourself, “What did I do wrong?”

Well, honestly, great email marketing is not about luck or fancy tools. It’s a strategy: knowing what works, what doesn’t, and what actually gets people to pay attention. That’s why we created this guide. In it, you’ll learn over 35 awesome tested and proven best practices for email marketing to assist you in….

Building your email list the correct way
Crafting subject lines that get noticed
Developing content people love to read
iDesigning emails that look great (on any device)
Mastering automation
And yes—getting real results! Ahem. Email OPENS & CLICKS!

Whether you’re a complete beginner or have sent 500 campaigns, this is your email marketing guide, featuring simple, smart strategies and actionable insights that drive results. So, if you’re ready to stop guessing and start growing, let’s explore why email marketing matters so much.

🚀 Explore 35+ email marketing best practices and discover how elink.io can help you apply them to create smarter emails.

Why Brands Still Rely on Email Marketing

You may be asking yourself, “Is email marketing still even a thing?” With social media everywhere and ads on every side, it’s a fair question. But here’s the shocking reality: Email marketing is not only thriving, it’s still one of the most powerful tools that you can use to expand your business.

Unlike social media, where your posts get lost in an ocean of content, emails arrive directly in someone’s inbox. That’s personal space. Emails allow you to address someone one-on-one, build real relationships, and exchange value without fear of changing algorithms or reach limits.

On top of that, email marketing gets results. Need to drive traffic, close sales, or keep in touch with your subscribers? Emails get the job done. You can even automate messages, monitor performance, and connect with the people who asked to listen to you. And the best news? You own your list of subscribers, and you aren’t just wishing for likes that eventually end up getting buried. Just genuine conversations that build your brand and your business.

Now, let’s dive into how you can make your marketing campaigns more effective with our 35+ tips for best email marketing practices.

👉 Also read: How to Use Email Marketing for Effective Content Distribution

**35+ Email Marketing Tips That Actually Work**

Well, email marketing is more than just writing a message and pressing “send.” It’s about making actual connections, offering value, and inspiring your audience to take action, without being robotic.

These long-tested email marketing tips will help you in creating emails that your subscribers want to open, read, and click. To make things easier for you, we’ve organized the essential tips into key categories, so you can focus on the areas that matter most for your email campaigns. Let’s get started:

Build A Solid Foundation For Email Marketing
Know Your Audience (Talk to the Right People the Right Way)
Write Emails People Actually Want to Read
Make Emails Look Good (Because First Impressions Matter)
Test and Learn (Because Smart Marketers Don’t Guess)
Follow Rules and Be Ethical (Because Trust Matters Most)
Use Automation to Save Time

Ready to level up your email game? Let’s dive in!

Build A Solid Foundation For Email Marketing

Before we dive into crafting engaging subject lines or creating stunning email templates, let’s discuss the base of email marketing, i.e., having a list of subscribers and a good email marketing platform. If your subscriber list is not set up correctly or you’re using the wrong tools, all your efforts might go to waste.

Let’s begin with email marketing tips on how to establish a solid foundation that actually works.

1. Never Buy Email Lists

You may think, “Why not purchase a list and automatically reach 10,000 people?” But have you ever thought that those people may have never signed up to hear from you? So when they get your email, it feels spammy. They’ll probably ignore it, delete it, or worse, flag it as spam.

And you know what? That impacts your email reputation. Email service providers such as Gmail can begin sending all of your future emails to spam.

For instance, suppose you’re a baker and you purchase a list of 5,000 emails. You started sending them emails with your special offers on your products. But the majority of individuals on the list don’t live close to your bakery. They’ve never had your cupcakes. Why would they even care about your “20% off” offer?

Instead, you can design a sign-up form on your website, blog, landing page, etc., where individuals can opt in to receive your emails because they are interested in your recipes, updates, or discounts. This is how you can create your email list and increase your subscribers.

2. Use a Sign-Up Form that Offers Value

Well, individuals don’t provide their email addresses for free. You must offer them a reason to sign up for your emails. That’s where a lead magnet or a useful offer helps. A lead magnet is a freebie you offer in return for the email address of your audience. It can be a free guide (e.g., “10 Easy Home Workouts”) or a discount code (e.g., “Get 15% Off Your First Order”)

For instance, if you have a cooking blog, you can provide a free eBook recipe, such as “5-Minute Dinners Recipe for Busy People,” to motivate sign-ups.

3. Implement Double Opt-In

Okay, let’s first understand what we mean by double opt-in. So, double opt-in is when a person subscribes to your emails and receives a confirmation email in return to verify their subscription.

Well, you may ask, “Wait, isn’t that one step extra for them?”

Yes, it is, but it’s worth it. Because it assures that people truly want to receive emails from your brand. So, double opt-in leads to better engagement and fewer spam complaints.

Suppose Emma signs up for the yoga newsletter from a brand. After this, she receives an email with the message: “Please confirm your subscription.” She clicks the link, and now the brand has the assurance that she’s really interested in their newsletters. So, in this way, a single step can give you more trusted clients.

4. Select a Good Email Marketing Platform

Are you still sending emails one by one from your personal inbox? Sending emails manually might work for a smaller audience, but as your list grows, it becomes overwhelming and ineffective to manage.

That’s where professional email marketing platforms come to the rescue. These marketing tools are designed to help you manage your email campaigns and grow your audience with ease.

With the right email marketing platform, you can:

Send emails in bulk without landing in spam
Automate follow-ups and welcome messages
Track who opened your email and clicked your link
Segment your audience

For example, let’s consider that you have an online shop. You can set up your email campaigns on a good email marketing platform so that every person who makes a purchase receives a thank-you email automatically. Or if they don’t purchase, you can have one follow-up in 3 days—all on autopilot!

5. Set Clear Objectives (From Day One!)

Imagine you sign up for a home decorating tips newsletter. Now you begin receiving sale offers daily instead of decorating tips. Annoying, right?! That’s why you should clearly communicate to subscribers exactly what they can expect from your emails. Inform them about how often they will receive emails (weekly, monthly, etc.) and the types of content they can expect (tips, updates, offers). This builds trust, and trust leads to loyal subscribers who genuinely want to see your emails.

Now that we’ve established the foundation, let’s discuss best practices for understanding your audience better.

👉 Also read: How to Build a Monthly Email Marketing Calendar that Works

Know Your Audience (Talk to the Right People the Right Way)

Now, let’s discuss another important aspect of email marketing: understanding your target audience before sending them random emails. Well, not all subscribers are the same, and that’s okay! However, if you want people to open, read, and click on your emails, then you must send them content that matters to them. And for that, you need to know the audience better. Let’s divide it into sections and talk about best practices to understand your audience better.

6. Segment Your Email List (Because One Size Doesn’t Fit All)

Segmentation just refers to dividing your subscribers’ list into little groups based on certain things, such as what they opted in for, where they live, what they’ve purchased, or how they act. It is useful because now you can send more targeted, personal emails that perform better.

Think about this in this way: would you send a “Winter Sale” to someone living in a hot place? Probably not. But that same email would be perfect for a subscriber based in Canada or cold places, though!

Consider a real-life example – if you sell fitness products, you could have: One segment for people who are interested in weight loss and another for muscle building. Now your fitness content emails can be better targeted for every group.

7. Personalize More Than Just Names

Yes, greeting an email with “Hi John” makes it feel friendly, but true personalization digs deeper. Think beyond names:

Talk about their city: “Here’s what people in Delhi are loving this week…”
Talk about past actions: “You recently downloaded our meal planner—here’s what’s next.”
Tackle their interests: “Since you enjoyed our skincare guide, you’ll love this free checklist!”

Why does it work? Because people are more likely to react when it seems like the email was crafted specifically for them.

📊 Fact: Emails with personalized content see up to 6 times higher transaction rates than those without.

8. Know Your Ideal Reader (Imagine Them in Your Head)

Before you write a single email, take a moment and ask yourself: “Who am I writing this for?” It’s useful to build a small “profile” or what marketers refer to as a buyer persona—a fictional representation of your dream reader. Here, I’ve attached a sample Persona:

Name	Riya
Age	28
Location	India
Job	Freelancer
Interests	Productivity tools, remote work advice, and personal branding
Goal	Wants to expand her online presence

Now, when you compose an email, write it for Riya. Use her words. Discuss her pain points. Share resources she’d benefit from.

For instance, instead of writing, “Our tool organizes tasks for you.” Say, “Hello Riya, if managing client projects and your personal brand are like a jumble, I have a tool here that can streamline your week.”

9. Use Behavioral Triggers (Send Emails Based on Behavior)

Rather than sending the same email to all at the same moment, you can send emails based on how your audience responds to your email. These are referred to as triggered emails or behavior-based emails, and they are magic. Trigger emails show that you’re paying attention to the actions of your clients, and that makes your brand feel more personal.

For example: Someone clicked a product link → Send a product demo

Someone signed up but didn’t buy → Send a reminder

Someone downloaded a freebie → Send related tips the next day

10. Allow Subscribers to Set Their Preferences

Some individuals prefer to receive daily emails. Some like it once a week. Some only want to be offered discounts, while others would like tutorials.

That’s the reason why allowing your subscribers to choose what they receive is a great idea. For this, you can create a “preference center” page and let people choose: How often they want emails (daily, weekly, monthly) or what type of content they want (blogs, offers, tips, updates). You can begin with:

Tell us what you’d like to receive:

Monthly newsletter
Special offers only
Tips & how-to guides
All of the above

When you really know your audience, email marketing feels more like a friendly chat—and less like yelling in a crowded room. Now, let’s discuss the best practices on how to actually write the content for emails.

👉 Also read: Top 9 Email Lookup Tools of 2024!

Write Emails People Actually Want to Read

Let’s get real here: most inboxes are full of emails, from the sales-promos to the random newsletters, everyone’s fighting for attention. So, how do you ensure your email doesn’t get ignored or worse, end up directly in the trash?! Well, it all begins with how you write the content. Do follow the following email marketing best practices to transform your emails from “meh” to “must-read.”

11. Use Catchy Subject Lines

Your email subject line is like a headline. It’s the first thing someone sees, and it decides whether they open your email or ignore it. Even studies show that 47% of people open an email solely on the basis of the subject line. So, keep the subject lines short as subject lines under 50 characters have reportedly given better results, spark curiosity, and speak directly to the reader’s need or interest.

For example, let’s say instead of writing, “Newsletter #17 – April Update”,

You can use “This Trick Saves You 2 Hours Daily.“

So, create curiosity among the readers so that they can’t resist opening the email.

12. Use Preview Text Wisely

Following the subject line, the preview text is the second thing people view in their inbox. It’s that little snippet of text that appears next to or below your subject line. Many people do not pay attention to it, but it’s super important. Think of it like a mini-extension of your subject line that helps convince the reader to click.

For example: Subject Line: “You’ve Got 1 Day Left!”

Preview Text: “Your 25% discount on our best-seller expires tomorrow, don’t miss it!”

13. Begin With the Important Stuff

Most people don’t read emails word by word; they scan for the important information. That’s why you need to place your key message in the top position. Don’t hide it behind a lengthy introduction or story that requires scrolling through.

So, instead of writing like this: “Hi! Hope your week is going great. We wanted to tell you about something really exciting happening at our company. It’s something we’ve worked on for months…”

Try this: “30% discount on our new item— only for the next 48 hours!”

Now tell the details that follow. But add the important stuff first.

👉 Also read: How To Write An Introduction Email?

14. Focus on the Reader’s Benefit (Not What You Do)

This is a mistake people make all the time; usually, companies talk too much about themselves. But your readers are more interested in what’s in emails for them. So reverse the script. Rather than talking about features, discuss benefits: how your service or product simplifies or improves life.

For instance, instead of “Our software contains advanced scheduling features.” Give it a try with “Save 3 hours a week with all your social posts scheduled in one place.“

That subtle change in how you write makes your emails more useful and more clickable.

15. Include One Clear Call-To-Action (CTA)

Every email needs a clear purpose. It can be used to encourage the reader to click a link, buy something, read a blog post, download a freebie, or register for a webinar. You need to make that action as clear as crystal. After crafting the entire email, ensure that the reader is not left in the dark as to what to do next. Always add a call-to-action button to get more engagement or conversions.

Studies show that emails with a single call-to-action can increase clicks by up to 371% and sales by 161% compared to emails with multiple CTAs. So, avoid adding more than one CTA to your mail as it can create confusion for the readers.

16. Write in a friendly manner

Humans resonate with humans, not companies, not logos, not corporate buzzwords. So keep your tone simple, friendly, and humane. Write as if you’re chatting with a friend over a cup of coffee, not delivering a formal presentation.

For example:

❌”Dear beloved subscriber, we are writing to inform you of our newest offerings.”

✅ “Hi! Just a quick note—we have something new you’ll enjoy.”

So the next time you compose an email, pretend like you’re writing to one person—your perfect reader. Use their language. Value their time. And make it worth reading.

That’s how you become “not just another email” but the one they eagerly wait for. Now, let’s dive into how you can make your emails look good.

👉 Also read: How To Write A Gentle Reminder Email? (Steps & Examples)

Make Emails Look Good (Because First Impressions Matter)

We’ve discussed how to create your email list and craft content that resonates with your audience. But there’s one more aspect you can’t overlook, i.e, the layout of your email. Picture yourself opening an email with jumbled text, clunky formatting, or non-loading images. Would you hang in there and read it? Likely not.

Design doesn’t have to be complicated or fancy, but it does need to be clean, readable, and eye-friendly. Let’s quickly begin with email marketing best practices on how to make your emails look great.

17. Design for Mobile First

Let’s face it, how many emails do you open on your phone? Not only you, but most people open their emails on their phones. That’s why your email needs to look great on small screens. If your text is too small, buttons are difficult to tap, or images don’t display well, people will close your email in seconds.

Mobile-friendly design tips:

Use big, readable fonts (minimum 14px)
Keep paragraphs short (2–3 lines)
Use buttons instead of tiny links
Ensure images scale well

✨ Pro Tip: Test your email on both mobile and desktop before sending. A quick preview can catch layout issues and make sure everything looks clean and easy to read on any device.

18. Use Clean, Responsive Layouts

Now, the layout of your newsletters doesn’t need to look complicated with five columns and flashing banners. Simple, clean design is the best option. For this, you can opt for a responsive template that automatically adjusts to different screen sizes, ensuring your email displays beautifully on phones, tablets, and computers.

Make sure your email looks clean, with open space and not a cluttered closet. Let your content shine!

19. Use Your Branding (So People Instantly Know It’s You)

It is important that when a person opens your email, they should immediately recognize your brand. This means your email should feel and look consistent with your website, Instagram, or wherever your brand appears. Now, you may wonder how to remain on brand. For this, you can use your logo at the top, be consistent with your brand colors and fonts, and align your brand tone with your writing style (friendly, professional, relaxed, etc.).

For example, suppose you have a skincare company with pale pastel colors and a friendly tone. Your email should convey soothing pink coloration in the background, crisp fonts, and phrases such as: “Hey, beautiful! Ready to pamper your skin?”

When everything aligns, your brand becomes solid and reliable.

20. Use Images Wisely

Images are an excellent means of catching people’s attention and segmenting text, but they shouldn’t carry your whole message. Why? Because sometimes images won’t load, or people disable images in their email options. And if your email is all images and no text? It could appear to be a blank page.

Here are the best practices for image usage:

Use images to enhance your message, not substitute it
Keep the size of images small, so they load quickly
Include a brief caption if necessary
Always provide key information in text.

For instance, if you’re announcing a new cake flavor, display a stunning image—but also add a brief description in text so people know what they’re seeing.

✨ Pro tip: You can also try adding GIFS to make your email more fun.

21. Add Alt Text to Your Images

Alt text is the small description you place on an image in your email settings. It does two valuable things:

It appears when the image fails to load, so readers still understand what it’s intended to be.
It makes it easier for visually impaired readers who use screen readers to get your email message.

Suppose you add a picture of a new product. The alt text might read: “New arrival – 100% cotton summer dress in sky blue.” It’s a small thing, but it makes your emails more user-friendly and accessible.

22. Keep It Balanced (Not Too Much Text, Not Too Many Images)

Have you ever received an email that was like reading a book? Or one with so many photos it took ages to load? Neither is enjoyable. A balanced email contains the perfect amount of text and images. Because…

❌ Too much text = readers get bored

❌ Too many images = slow to load and likely to get caught by spam filters

✔️ Good balance = makes people scroll and click

Before sending, preview your email. If it looks busy or too “heavy,” cut something. If your email looks good, reads easily, and reflects your brand, you’re already ahead of most marketers out there. Now, let’s begin with the best practices for testing your emails to see if they are working well or need adjustments.

👉 Also read: How to Create Visually Stunning Newsletters: Essential Design Tips

Test and Learn (Because Smart Marketers Don’t Guess)

After you’ve written and composed your email, you may feel like clicking “Send” and forgetting about it. But wait a minute—how do you know whether it’s actually performing or not? This is where testing and tracking play a crucial role. Email marketers don’t just guess what can work. They test, learn, and optimize each time.

Here’s how you can do the same with our email marketing tips.

23. A/B Test Your Emails (It’s Like a Mini Experiment)

A/B testing, also referred to as split testing, is a method where you send two nearly identical emails with slight differences to a small segment of your audience to determine which one performs better. Then, the “winner” goes out to the rest of your list. It is also one of the most effective email marketing strategies, as it leads to more conversions with the right message.

For example, let’s say you’re sending an email about a sale. You test two subject lines:

A) “Your Exclusive 20% Off Inside”

B) “Hurry! Today Only: 20% Off Everything”

After trying it out on a little sample, you notice version B has more opens. So, you send the email with the subject line ‘B’ to the rest. Boom—improved results!

24. Monitor Your Results

Once you’ve sent your email, don’t wait around. Check out the Open rate, Click-through rate (CTR), unsubscribe rate, or conversion rate. These stats give you insight into what your people like or dislike.

For instance, if you see a lot of people unsubscribing, perhaps your promotional emails are coming too often, or your message doesn’t align with what people originally signed up for. Correct it early before losing more subscribers.

25. Experiment with Different Sending Times

When you send your emails is just as important as what you send in them. Some people check their emails in the morning. Others check emails at night. Your goal is to determine when your audience is most likely to open and read.

For Example, you attempt to send the same kind of email on:

Monday at 10 AM → 12% open rate

Thursday at 6 PM → 21% open rate

Now you know that Thursday evening is the best time for your subscribers.

📌 Check out The Best Time to Send Newsletters for Maximum Engagement to learn more about timing strategies

26. Test How It Looks on Various Devices

Not everyone reads emails in the same way. Some open them on iPhones. Some on Android. Some use Gmail, others use Outlook or Yahoo. That’s why it’s really crucial to preview your email on different devices and platforms before sending.

Suppose you tested your email and realized that on iPhone, your CTA button covers up your image. On desktop, it’s fine. It’s better to spot this before your readers and correct it.

27. Use Click Maps or Heatmaps (See What People Are Clicking)

Click maps (also referred to as heatmaps) show exactly where people are clicking in your email. This enables you to know what’s getting clicks—and what’s getting overlooked.

Why it’s helpful:

You can observe whether people are clicking your primary CTA
If everyone’s clicking on an image or a headline, perhaps make that the primary link
If nobody’s clicking the bottom part, perhaps eliminate it next time

For example, you have two buttons in your email: one towards the top and one towards the bottom. Your heatmap indicates that 90% of clicks occur on the top button. That informs you that most readers don’t scroll to the end, so the next time, make sure to add the key information at the top.

So go ahead, experiment, get better, and remember: the more you know about what your audience adores, the brighter your emails will sparkle. After this, let’s dive into the next best practices of being ethical to gain trust from the audience.

Follow Rules and Be Ethical (Because Trust Matters Most)

Let’s be honest, nobody enjoys spam. And more to the point, nobody enjoys brands that disrespect their privacy or make it difficult to leave. That’s why obeying email legislation and following simple email etiquette isn’t merely about remaining penalty-free—it’s about gaining trust and being a brand people actually want to hear from. Let’s explore a few email marketing best practices for these.

28. Always Provide an Unsubscribe Link

All emails you send must contain a simple method for people to opt out. Want to know why? Because forcing people to stay on your list harms your brand reputation, boosts spam complaints, and even gets your domain blocked by email providers.

You can put the unsubscribe link in your email footer like: “Don’t want these emails anymore? – no hard feelings!”

29. Add Your Contact Information

Your emails should always include your company name, address, and ideally a contact email or phone number. It matters because it reassures subscribers that you’re a real business and makes your brand look professional. Subscribers trust what they can see and verify. So, don’t hide!

✨ Pro Tip: Add a clickable email or phone number so readers can reach you easily without any hassle

30. Remove Unsubscribers Quickly (Respect Their Decision)

When someone clicks “unsubscribe,” you should stop emailing them immediately. Delays frustrate people and cause complaints. Make sure to regularly clean your list to delete individuals who’ve unsubscribed, hard bounces (broken emails), or inactive subscribers. This makes your list healthy and enhances deliverability.

31. Be Respectful About Personal Data

When someone hands over their email, they are trusting you with their details. So always inform them what you’ll do with their info, protect it, and don’t sell it or share it without consent.

For instance, you can add text on your sign-up form like “We’ll send you weekly tips and special offers. No spam. Unsubscribe anytime.”

That single line shows you’re concerned about their inbox and trust.

32. Comply with Local Laws

If your audience is global, you should know about email laws in various parts of the world. Here we’ve mentioned Important Laws to be familiar with:

GDPR – Covers subscribers in the European Union. You should obtain consent before sending an email.
CAN-SPAM – U.S. law that mandates unsubscribe links, contact information, and no misleading content.
CASL – Canada’s commercial email law. Enforces consent and identity information.
India’s Data Protection Act: It enforces consent and safe data use.

Make sure to always get permission, be clear, and give people control over the content they receive. Now, let’s see how you can automate your emails to save time.

👉 Also read: Marketing Ethics: Meaning, Importance & Principles!

Use Automation to Save Time

Wouldn’t it be wonderful if your emails could operate on autopilot? That’s what email automation achieves. It saves your time, reminds your brand, and sends the right message at the right time—without you having to lift your finger each time. Let’s see some ways to apply email marketing automation for successful campaigns.

33. Send a Welcome Email

When someone signs up, they’re the most interested in you. Don’t leave them hanging. Automaton allows you to send a welcome email immediately to:

Thank them for subscribing
Introduce your brand
Let them know what to expect

34. Use Drip Campaigns

Drip campaigns are automated, pre-written emails sent on a schedule depending on where someone is in your sales funnel. They allow you to lead subscribers step by step—from curious visitor to loyal customer.

You can follow this Drip Sequence:

Day 1	Welcome email
Day 3	Free tips or blog posts
Day 5	Case study or testimonial
Day 7	Product offer or discount

They establish trust over time, without overwhelming people all at once.

💡 Read more: Drip Marketing: What is it & How to Do it?

35. Send Cart Abandonment Emails (Recover Lost Sales)

Someone adds a product to their cart… but doesn’t buy it? Don’t panic—send a gentle reminder! You can use a Cart abandonment email stating:

Subject: “Forget something?”

Body: “Looks like you left something behind: . Here’s a 10% discount if you finish your order today.”

Usually, people get distracted, and a reminder, especially with an offer, can bring them back to make the purchase. This small step can help you recover your lost sales.

36. Celebrate Special Moments (Make People Feel Valued)

Don’t just send an email when you want to sell, send when it matters to your audience. Let the audience also feel valued. You can automate birthday and anniversary emails for this purpose. Little things make big differences in building long-term loyalty.

For instance, “Happy Birthday, Aarti! Here’s a little something to celebrate—20% off just for you.“

And that’s how you transform an email list into a loyal community. Now, if you are also wondering about the best tool to create an amazing newsletter, then your search ends here with Elink.io. Let’s go through the journey of creating gorgeous newsletters with Elink.

👉 Also read: Best Marketing Automation Software Tools for 2025 (Free & Paid)

🚀Create Stunning Email Newsletters with elink.io

Well, one of the most important parts of effective email marketing is how your email actually looks and reads — clean design, robust structure, and useful content that’s easy to read.

That’s where elink.io comes in. It is a one-stop content curation and email-building solution that makes it easy for you to transform links, blogs, resources, or tips (such as the ones in this post!) into crisp, business-like newsletters within minutes. Here’s how it stands out:

Modern Pre-designed Templates: You can select from a large number of clean, professional, and amazing templates. You can easily edit them to suit your brand and save them for future campaigns.
Drag-and-Drop Interface: With Elink, you can easily create and design newsletters with an easy drag-and-drop editor.
Content Curation: You caneasily gather and share articles, blog posts, videos, or products by copying and pasting URLs. Elink converts them to great-looking content blocks instantly.
Integration with your favourite tools: Also, you can easily integrate with tools such as Gmail, Mailchimp, and more for rapid publishing and sharing.
Responsive Design: All newsletters and pages built with elink are mobile-optimized and responsive across devices.
Automated Updates: You can start building newsletters or web pages that automatically update when new content is published to your selected RSS feeds or bookmarked pages.

So, if you’re committed to streamlining your email marketing and making it look more professional, elink.io is a tool worth trying. Do give it a try today!

Final Words

And there you have it, our 35+ best email marketing practices that can really make a difference. The reality is, email marketing doesn’t have to be complicated. Using the right approach, a bit of consistency, a proper email marketing strategy, and a clear focus on your audience, you can send emails that get opened—but more importantly, actually get results.

Whether you’re just starting or you’ve been emailing for a bit, these email marketing tips are here to direct you, motivate you, and help you get smarter with each send. So put what you’ve learned into practice, experiment with new things, continue testing, and most importantly—keep appearing in inboxes with value and heart.

Now it’s your turn. Ready to build emails that your audience loves to read?

FAQs

Q1. How many marketing emails should I send per day?

A better approach is to send 2–3 emails per week, depending on your content and audience interest. The key is to stay consistent without overwhelming people and always focus on quality over quantity.

Q2. What is the purpose of email marketing?

The primary aim of an email marketing campaign is relationship-building and action-driving from inboxes. It might be making someone read your blog, purchase your product, enroll in a webinar, or just remain aware of your brand. It is a personal and direct method to talk to your public and offer value to them.

Q3. How do you write a good subject line for emails?

A good email subject line is short, clear, and makes people curious enough to open the email. It has to provide a clue about what’s inside while addressing your reader’s interest or need. For instance, “3 Quick Fixes for Your Website” or “Only 24 Hours Left—Don’t Miss This!” Make sure to keep it below 50 characters and don’t sound spammy.

Q4. What’s the best time to send marketing emails?

There isn’t a one-size-fits-all, but on average, the ideal times are weekday mornings (around 9–11 AM) or early evenings (around 5–7 PM)—when people are scanning their inboxes. Tuesday to Thursday typically perform the best. But it’s a good idea to experiment with various days and times with your audience and determine what best suits them.