20 High-Converting Email Newsletter Examples You Need to See

Let’s be real, you must have experienced that some emails are dull. You open them, scroll through them briefly, and then delete them. On the other hand, some emails draw your attention, make you smile, and even get you to take action.

That’s the power of a well-written newsletter. Newsletters don’t just provide updates; they can connect, excite, and prompt action!

If you’re reading this and wondering, “How do I write emails like that?” you are in the right place. We’ve compiled a list of 20 incredible email newsletters that grab attention, build interest, and drive results. No matter if you are a marketer, a business owner, or just looking to improve your emails, this list will shortcut your way to success.

But before diving into the newsletter examples, let’s go over some practical tips that can help you craft email newsletters that actually bring conversions.

🚀 No need to start from scratch! Create high-converting email newsletters with Elink.io that grab attention and deliver real results today.

What Do High-Converting Email Newsletters Actually Mean?

Let’s break it down in simple words for you.

When we say an email newsletter is “high-converting,” we’re not just talking about its visual appeal or how many people have opened it. We’re talking about how many people took action after reading the email.

That action can be:

Clicking a link
Signing up for an event
Downloading a freebie
Making a purchase
Or even just replying to the email

So, if your email newsletters lead people to take the action you wanted, that means it’s converting. And if a lot of people take action through your newsletters, then it’s a high-converting email newsletter.

Well, it’s easy to focus on open rates, but real success lies in what happens next when people open them. Are people clicking through? Are they engaging? If yes, your email is converting.

So, the goal isn’t just to send a pretty email. It’s to send one that drives action and moves your readers closer to your goal, such as generating more traffic, sign-ups, or sales. Now, let’s explore the best tips for creating high-converting email newsletters.

Top Tips for Creating High-Converting Email Newsletters

Alright, so you want to send email newsletters that don’t end up ignored in someone’s inbox, but get opened, clicked, and adored? Awesome, let’s make that a reality! Let’s get you there with some easy tips that actually work and drive results.

1. Engaging Subject Lines

Well, the subject line is the first thing people see, and it helps them decide whether to open or ignore an email. If your subject line isn’t interesting, people will move on without reading it. Even studies show that 47% of people who decide to open an email are solely based on the subject line alone. And that’s huge—so getting it right really matters.

Now, let’s break down some of the best practices about writing subject lines that get clicks:

Keep the subject lines short. Subject lines that are written under 50 characters tend to perform better, especially on mobile devices where space is tight.
Use emojis wisely. Adding emojis to your subject lines can increase open rates of your emails by up to 56%, but they need to match the tone and message of your email—don’t just throw them in randomly.
Tap into emotion. Studies show that subject lines that included emotional triggers—words like urgent, exclusive, or important—had an open rate of 26.1%, compared to 24.3% for generic subject lines. That means adding emotion can help, but just be careful not to overdo it or sound spammy.

So, next time when you’re writing your subject line, think short, relevant, a little fun (when it fits), and always on-point with your audience

2. Frame the Email in a Conversational tone

Okay, so while creating a fabulous newsletter, it’s also essential to craft the content in a way that resonates with your audience. For example, a CEO, writing to investors, might use a more polished and professional tone, while a fashion influencer sharing their weekly must-haves would sound fun, casual, and trendy.

So, there’s no one-size-fits-all—match the voice of your newsletter to your brand and your readers.

3. Add Appealing Visuals

Well, it’s a harsh truth, but we all judge emails by their appearance. That’s why emails that look good tend to get more attention. So adding some clean images, bold text, a bit of color, or a well-placed GIF can make your email more engaging and easier to scan.

Even studies show that visual content increases engagement of the emails by up to 650% compared to text-only content. But balance is key—too many graphics or cluttered layouts can overwhelm the reader or trigger spam filters.

👉 Also read: How to Create Visually Stunning Newsletters: Essential Design Tips

4. Add a Strong Call to Action(CTA)

Now, after getting the attention of your audience, don’t leave them hanging! After reading your email, your audience should know exactly what to do next.

Do you want them to check out a new product? Invite them with a “Take a Look” button. Want them to join your webinar? Try something like “Save My Spot.” The key is to make the CTAs feel like a smooth next step, not a sales pitch.

Think of your CTA as the helpful sign at the end of the road—clear, simple, and pointing them in the right direction. Because when you guide your readers perfectly instead of leaving them guessing, they’re much more likely to click and take action.

5. Send a Mobile-Friendly Layout

Now, after designing the newsletter, do not press the send button immediately. Always preview your email in portrait mode first. After all, up to 66% of the audience typically opens emails on their phones. So, always preview your newsletter in portrait mode and make sure it looks just as clean as it does on desktop.

✨ Pro Tip: Use short paragraphs, bullet points, and clear headings to keep the newsletter scroll-friendly.

6. Be Consistent but Not Annoying

You know, receiving emails from the same brand every single day actually feels annoying? Even the data shows that 26% of people unsubscribe from the brands that send them emails too often. So, it is also important to strike a balance in how often you reach out to your target audiences with your newsletters.

Here’s how you can strike a sweet spot in your audience’s inbox without overwhelming them.

Start with picking a schedule, once a week, twice a month, or whatever fits your brand and content.
Stick to the schedule consistently so your audience knows when to expect your newsletters.

So, crafting gorgeous email newsletters isn’t difficult. You just need to keep it simple, enjoyable, and helpful for your readers. Follow the tips mentioned above, and your emails will be opened, read, and clicked instead of being lost in someone’s inbox.

Now, let’s dive into the real-life newsletter examples for successful email marketing.

👉 Also read: How to Build a Monthly Email Marketing Calendar that Works

20 Best Email Newsletter Examples

Let’s be real, most of the time our inboxes are filled with dull emails. But have you ever come across an email that instantly grabbed your attention and got you thinking, “This is actually enjoyable to read”? That’s the type of newsletter we’re talking about here.

If you also want to grab the attention of your audience through emails, you should definitely check out our 20 best newsletter examples. Ready to get inspired? Let’s take a look.

#1. The Hustle

A daily newsletter called “The Hustle” claims to provide business and tech news in under 5 minutes. It has one of the most creative newsletter ideas. Although there are numerous tech and business publications available, The Hustle stands out for its tone, which strikes a balance between fun and knowledge. The subject lines are often playful or pun-filled, which grabs attention in the crowded inboxes of the audience. The content of Hustle’s newsletters is crafted in a narrative format, which keeps readers hooked from the first line to the CTA.

Special Feature: As mentioned above, The Hustle stands out for its tone. Their newsletters frequently utilize common phrases like “dude” or “damn” in their message, even though the newsletters cater to business and tech viewers. People adore this casual tone, and it appeals to the clients.

#2. The Moz Top 10

The semi-monthly email newsletter from Moz features ten insightful, up-to-date articles about digital marketing and SEO, which serves as the best example of creative newsletter ideas. Moz curates the best and most recent articles around the web in their newsletters rather than just promoting their own content. Their newsletter saves hours of research by marketers and SEO professionals by gathering the highest-value insights in one clean and easy-to-read format.

Special Feature: The approach of Moz’s newsletters builds credibility and trust among the audience. Moz shares valuable content from multiple sources, not just its own content, in its newsletters. This builds credibility and trust among the audience as they see Moz as a brand that truly wants to educate and support its audience, rather than just sell to them.

#3. Splice

Splice, a cloud-based platform for music creation and collaboration, is our next email newsletter example. This serves as a good example of how to create a unique email without going overboard with style. It includes simple text with images on a white background. This minimalist design of the splice creates a distraction-free reading experience. Splice keeps its emails clean, clear, and always to the point. Instead of clumsy designs or too much info, they stick to their simple descriptions and clear CTAs. This simplicity really makes their content stand out.

Special Feature: The campaign of Splice doesn’t seem like a promotional email, given its significant importance. This shows that Splice is truly providing the audience with meaningful content in a well-designed manner. It is a good example of using the promotional mix the right way.

🎯 Check out 9 Music Industry Newsletters You Must Subscribe to! (& How to Create Your Own) to explore more content.

#4. Kinsta

Alright, now let’s move on to Kinsta, one of the go-to names when it comes to WordPress hosting. The newsletters of Kinsta are one of the best as they’re packed with helpful blog posts, performance tips, security updates, and the latest industry news. What makes Kinsta stand out is the way it helps readers in solving real-world problems, like the speed of the website, SEO optimization, and more. It’s like having a friendly tech expert who visits your mailbox every now and then!

Special Feature: Their fantastic strategy, to place the most important info at the top and other features below, helps to convey the core message to readers. This makes their newsletter content stand out in the crowd.

#5. Fizzle

Let’s move on to our next example, “Fizzle”. Fizzle aims to keep the reader in their inbox rather than sending them over to the site, which makes this a different approach to newsletters. They provide all the information directly in the newsletter, and people are suggested to click on links only if they want to go deeper into the content. Each newsletter feels like a personal note- informative, conversational, and self-designed. It feels like getting marketing guidance from a mentor who’s been there. This marketing strategy builds trust because it respects the reader’s time.

Special Feature: Even though the newsletters of Fizzle end with a call to action, they do not force subscribers to take action. So it’s a wonderful approach to build trust with the audience. The Fizzle newsletters also demonstrate that developing a relationship with the audience is more important than conversion.

#6. Apartment Therapy

Although content will always be king, the importance of excellent pictures cannot be underestimated in newsletters. Here is our next email newsletter example, “ Apartment Therapy”. The photos used by Apartment Therapy’s newsletter are excellent. Every picture is clean, sharp, and connected to the newsletter content, whether it’s a DIY home project, a small-space makeover, or a product recommendation. These visuals draw readers’ attention and inspire them to take action, often without needing much text.

Special Feature: Apartment Therapy is aware that the main reason people visit their website is to view images of the residences. So, leading with images is a fundamental component of their brand.

🎯 Check out Top 8 Exclusive Real Estate Newsletters To Read in 2025

#7. Airbnb – Welcome Email

Airbnb is an online platform connecting people from different places to rent out their properties to travelers. Airbnb also sends highly appealing welcome and onboarding emails to its clients. Their welcome email does not just contain “thanks for signing up.” The content in Airbnb newsletters is clear and focused, often guiding users on how to complete their profile, how to find a place, or how to start hosting. They follow a perfect example of how to make a powerful first impression with visually appealing and engaging content.

Special Feature: The newsletters of Airbnb are visually appealing, with mostly personalized content. They also include safety features and reviews in their newsletters to build trust among the customers.

#8. Marketing Brew

Emails about social media, marketing, technology, brand strategy, etc., are sent out every day by Marketing Brew. The layout of newsletters is clean and elegant, which helps readers quickly find useful information. They provide a balance of entertainment and education to keep readers engaged. Also, Marketing Brew monetizes sponsored posts smoothly by integrating them in newsletters without disrupting the flow or tone of the content.

Special Feature: It covers the most recent developments in the sector, making it helpful to marketers and content creators. Also, the newsletters of Marketing Brew include the job corner for marketing job opportunities.

#9. Penguin Random House

The Penguin Random House newsletter serves as an inspiration for providing relevant content. They send personalised newsletters to their subscribers based on their interests. The personalization not only drives higher open and click-through rates, but it also builds a stronger emotional connection with readers. It’s an excellent example of how understanding the interests of your audience can make email marketing a marketing tool.

Special Feature: To understand subscriber interests, Penguin Random House provides a link to each member to select their preference center. All of their subscribers’ newsletters are now personalized using that data.

👉 Also read: Improve Email Open Rates with these 11 Powerful Tips & Tricks!

#10. Bloomscape

A direct-to-consumer (DTC) company called Bloomscape delivers houseplants right to your door. But what sets them apart is that they use their email newsletters to nurture customers just as they would their plants with care and consistency. The newsletters of Bloomspace go beyond sales. They include plant care tips, seasonal advice, product highlights, and friendly reminders. Bloomscape uses visually appealing images and soothing colours like the plants they promote.

Special Feature: Despite its simplicity, the Bloomscape email provides readers with an overview of many plant species and their histories, and presents the newsletters with neutral and green colours to represent the purpose of their brand.

#11. Canva

Canva is a graphic design platform that also has many pre-designed templates for users. The newsletter sent by Canva contains a blend of new feature announcements, design tips, and template highlights. The layout is clean and elegant with minimalistic visuals. Every element of the newsletter encourages users to immediately engage with the platform. It shows the perfect mix of practical value and creative flair.

Special Feature: Their designs are simple but beautiful. They share personalized suggestions with visually appealing templates.

📈 Fact: Emails with graphics have almost 8% higher click-to-open rate than those without, making visuals a smart way to grab attention, just like Canva does.

#12. Buffer

Buffer does a fantastic job of keeping the e-newsletter simple so that readers can quickly obtain the information they require. Their emails are clean, minimal, and packed with value, proving that less is more when it comes to email newsletters. The language used in them is conversational and easy to understand, allowing readers to quickly get what they need. They also draw attention with well-placed CTAs. Whether you’re a social media manager or a small business owner, you’ll find it a useful source.

Special Feature: The newsletter of Buffer has a straightforward and well-structured format packed with useful information.

#13. The New York Times Cooking

In addition to its reputation for providing news, the New York Times also offers a vibrant cuisine section newsletter consisting of innovative, multicultural recipes. Their newsletters have a clean and inviting layout with mouth-watering images. It encourages readers to explore more by clicking on the full recipe. Each email feels like a mini-magazine, showing not only recipes but also tips, personal suggestions from chefs, and meal ideas.

Special Feature: People who love well-crafted recipes sometimes find it difficult to choose the right platform because there are so many websites and content available online. But the newsletters provided by The New York Times Cooking make the task easy. It offers a complete recipe of the dish with mouth-watering images. This helps in building engagement with the readers.

✨ Did you know? The New York Times Cooking newsletter is powered by a recipe database that includes over 21,000 recipes.

#14. Calif Chicken Cafe

Well, the “best rotisserie chicken” in Los Angeles may be found at Calif Chicken Cafe. Their newsletter is also an excellent illustration of how to draw clients to your cafe or store. They often highlight new menu items, limited-time deals, or seasonal specials in photos. They use a friendly and conversational tone, making an emotional connection with subscribers. The emails are short, engaging, and have a clear call-to-action, such as ordering online.

Special Feature: The stunning image is largely responsible for the effectiveness of this email. You might be convinced to place an order with Calif Chicken Cafe after reading such an email.

👉 Also read: How To Craft Restaurant Newsletters That Get Customers Talking

#15. BuzzFeed

The newsletter provided by Buzzfeed uses a straightforward email marketing approach. Their newsletter format is simple with trending articles, videos, memes, and quizzes, often customized to a subscriber’s preferences. The eye-catching headlines, bold lines of content, and Call To Actions make it easy for readers to learn more about them.

Special Feature: A summary of the content is included in the BuzzFeed newsletter, along with a call to action that directs readers to the website or blog where the full piece can be found. The purpose of the email is to capture the reader’s interest right away and encourage them to visit their website.

#16. Cut The Fluff

The weekly newsletter “Cut The Fluff” focuses on helping authors and artists become self-assured editors after they have overcome their initial confusion regarding writing. They offer a clear and mess-free newsletter. Each edition of the newsletter has practical tips, editing techniques, and mindset techniques that are easy to understand. Whether you’re a new or an experienced content creator, you can use their shared content to improve your work.

Special Feature: Every newsletter edition of Cut The Fluff gets right to the point, as the name implies. After a clear explanation of each idea, readers are given practical guidance on how to make their writing stand out.

#17. The Strategist

The Strategist curates discounts, shopping tips, and offers from New York Magazine in their newsletters. The email newsletter example of Strategist does a fantastic job of keeping up with the readers with the latest trends and providing shopping advice. Their newsletters offer a clean layout with conversational tone content. The emails are both informative and entertaining. Their newsletters contain the latest trends, making each edition feel fresh and relevant. They feature everything from beauty products and home gadgets to fashion finds and flash deals.

Special Feature: The newsletter of The Strategist containstop articles from around the world and highlights the greatest offers and discounts on trendy products. The Strategist is the ideal illustration of a straightforward email structure. The writing style is unique and incorporates appropriate pictures.

#18. CNN’s 5 Things

The top five morning news stories are sent straight to your email by CNN’s 5 Things newsletter. Each newsletter contains a well-organized summary of the most important developments in politics, global events, health, and more. They stay consistent with their content and style, building trust among the audience as subscribers trust CNN to present the key stories of the day effectively.

Special Feature: The newsletters are simple and neither long nor annoying. Their newsletters contain the five current events in the world that you should be aware of. This consistency of CNN builds trust and engagement with the readers.

👉 Also read: Top CNN RSS Feeds You Must Follow!

#19. Creative Bloom

Creative Bloom uses creative newsletter ideas that cater exclusively to designers and illustrators. They combine inspirational and thought-provoking article summaries with lovely images, a stylish header, and a GIF for their email newsletter. They offer a balance between visual appeal and content. Newsletters are not just eye candy; the content is meaningful, relevant, and aligned with the interests of a creative audience. This strategy keeps subscribers engaged and eager to open each new edition.

Special Feature: Creative Boom is well aware that its target market consists of artists and creators. Sending a newsletter with all-text content would be illogical. Rather, Creative Boom sets an example by showcasing creators and artists with what they need by producing amazing content through newsletters.

#20. The Curiosity Chronicle

The newsletter of The Curiosity Chronicle covers the methods, resources, and attitude required to create a prosperous and healthy life. Each email contains content offering personal development, entrepreneurship, and productivity insights. The writing is clear with stunning images and is best for readers who want depth without the mess. Their content is centered around lifelong learning and self-mastery.

Special Feature: An overview of the content provided in the newsletter of Curiosity Chronicle is typically included at the beginning of the email. Before we invest our time, their overview helps us understand what we can expect. This shows they value their readers’ time, and this helps build an emotional relationship with audiences.

Now, after going through some best examples of newsletters, you might be asking yourself, “How do I make one for my brand?” Don’t worry, we’ll show you how you can create such amazing newsletters using elink.io, an amazing tool that simplifies the whole process. And the good news is that you don’t need to have design skills to create beautiful newsletters.

👉 Also read: How To Start Curating Email Newsletters Like A Pro

Create Stunning Newsletters in Minutes with Elink

As we have seen, email newsletters come in a variety of forms, from bold and fun to clean and informative. The audiences, goals, and vibes of each industry also differ, whether it’s startups, small enterprises, or e-commerce.

So, if you also feel creating newsletters is a daunting or too time-consuming task, then give elink.io a try. You’ll be amazed to see how easy it is to design newsletters with Elink. Elink is the smartest content curation platform that can become your new best friend to help you out in creating newsletters. Here are some of the best features of Elink to help you create stunning newsletters for your brand in minutes. Let’s explore.

✅ Create Stunning Newsletters—Without Starting from Scratch: With Elink, you don’t have to build your newsletter from scratch. You just need to choose a layout, add your content, and you’re done in minutes—no design skills needed!

✅ Easy to Edit Anytime– With Elink, you can easily update your newsletter content even after you’ve published it. Plus, if you connect an RSS feed, Elink can automatically pull in the latest content from your blog or favorite sources, which keeps your newsletters fresh without extra effort.

✅ Adjust the design to your brand and message – To stay on your brand, you can easily customize colors, fonts, headers, buttons, and sections to reflect your brand identity and message, because every email is a chance to reinforce your brand voice.

✅ Pre-designed Templates for Every Niche- There are also many creative templates in Elink to suit every occasion, whether it’s event invites or product roundups. Also, you can add and edit content anytime, even after starting your draft, making last-minute tweaks effortless.

✅3rd Party Email Services Integrations– Elink offers integrations with many third-party email services such as Gmail, Constant Contact, Mailchimp, and many more. You can simply export and send through your favorite platform directly from the Elink dashboard.

So, give elink a try and create newsletters your subscribers love to get in their inboxes! If you are still a bit confused about how to get started with Elink newsletters, check out this tutorial, and you will be ready to go!

🎯 Read Transforming Dull Topics into Exciting Newsletter Content: How elink Can Help to create amazing email newsletters

Wrapping Up

In conclusion, the most effective email newsletter examples have clear objectives, attention-grabbing subject lines, and styles tailored to their particular consumers. Even though each newsletter mentioned in this blog has a unique appearance, you will find one thing common, i.e., their unique design and consistent branding. This consistency in newsletters helps build trust with your audience, and you get more engagement in return with more open and click-through rates.

After going through examples of newsletters, now it’s your turn to start creating newsletters to get more engagement!

FAQs

1. What is a high-converting email newsletter?

A high-converting email newsletter is a repeated email with carefully chosen educational content, such as news stories, resources, and advice, sent to clients/subscribed contacts to generate leads.

2. How to make emails look like newsletters?

An email newsletter should have a header, body, and footer in a clear layout. Use high-quality photos and consistent branding, and leave enough white space to prevent the email from appearing cluttered.

3. How often do we need to share these newsletters?

This is considered to be a personal choice depending on your brand. Some industries send newsletters daily, some on a weekly or monthly basis. But you should maintain consistency for better conversions.

4. Can we customise the email newsletter examples mentioned above?

Yes, all the above-mentioned templates are customizable and easy to use.

5. Which is the best email newsletter platform?

Our elink.io acts as the best newsletter platform by providing various built-in templates. You can also use other platforms, like Mailchimp, Canva, etc.